Educate. Connect. Inspire

Educate. Connect. Inspire
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May 18, 2011

Low Carbon and Delicious


May 17th 2011, Worldwide – Change your diet, lead a healthier life AND reduce your carbon footprint. This might be the highlight of our first e-cookbook that is to be launched this Friday, May 20th, in Istanbul, Turkey.
With its original version in English, the cookbook shares over 50 recipes from 11 countries, providing a simple insight of what “low carbon food” really means and how anyone can make a positive impact on the environment from their own kitchen. A variety of recipes – from vegetarian to vegan – offers a great way to explore other cultures and climates, while having fun creating healthy meals.
“Earlier this year we launched a 10:10 food project, sharing some low carbon recipes and asking our 10:10ers to do the same. This e-book is just a logical step forward within that project. Having in mind that our hub covers 24 countries, we thought it would be a good idea to make a region specific cook book, and the Mediterranean region was the obvious first choice”, explains the hub manager. “10:10 hubs in France, Italy and Spain joined us and helped put the whole thing together, and it was a great fun for everyone involved. We were not trying to re-invent the wheel here. Our main goal was to make a colorful, inspiring and simple-to-use cook book with a low carbon twist, so to speak, and I think we managed to do just that.”
The e-cookbook will be available as of May 20th 2011 in PDF format on the internet, and will be also free for download (at no cost). E-book CD will be available June 1st 2011. The publisher is already discussing translating the e-cookbook in other languages.
Answering the question on whether they have plans to publish more cook books from other regions they cover, the 24 country manager said: “With the Balkans, MittelEuropa and Russia being in our hub we certainly have a lot of options for more low carbon cookbooks and this is something we are currently exploring.”
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ISBN 978-953-56691-0-4
Published by Nektarina Non Profit